OUR STORY

HUBADDIES.com is more than a fashion brand—it’s a movement born out of love for HBCU culture, alumni success, and unapologetic Hampton pride.

It all began when I found myself without HU merch just days before HUHC ’24. I designed a sweatshirt for myself, and my son, Blake, suggested cropping it. When I wore it to the tailgate and game, the response was electric. Compliments poured in, and after Dre Perry posted a photo, my DMs were flooded with baddies asking about the “long sleeve crop.” What started as CashApp and Zelle orders quickly grew into a demand for a website, and 💥 HUBADDIES.com was born!

Created by the HU collective for the HU collective, HUBADDIES.com celebrates the entrepreneurial spirit of HBCU alumni and our shared Hampton pride. The support has been overwhelming, and it’s clear the love for this brand extends far beyond Hampton University. With interest coming in from other HBCUs, we’re thrilled to announce upcoming collaborations to expand this vision and continue uplifting HBCU culture.

HUBADDIES.com isn’t just about clothing—it’s about connection, pride, and community. It’s a platform where we honor the excellence of HBCU alumni while building bridges across institutions. Together, we’re showcasing the power of our culture and creating a legacy of success.

Let’s keep the momentum going. Join us as we celebrate HBCU excellence, one crop at a time!